23 April 2021
We are all about the customer experience here at BPAK. When your customers receive their SIM card, bank card, loyalty or gift card, we want them to be WOWed by your brand. We want them to remember the experience and share your product with their friends and family. We want them to feel valued, and to increase their loyalty to you. Our innovative slider system can do this for you but today we wanted to share some design ideas that will also add to this. Here are six packaging design ideas to consider.
Adding humour to your packaging will make your customers smile and think well of your brand. It is also more memorable. However, of course, this only works if humour is important to your overall strategy. For example, a luxury brand may choose not to as it doesn’t feel right as their customer will not expect it. Humour can be added through words, through visuals or by the overall design. For example, the sliding eyes on our Amazon gift card pack always raise a smile for young and old!
A brightly coloured pack will have stand out especially if the packaging is hanging on a shelf in a store. You don’t want to blend in! However, it is important to align with your brand colours too especially for hero products such as the packs we created for T Mobile. Some brands can choose any colour for their packaging – so if this is you – consider what will stand out and be eye-catching.
It is so easy to want to overcomplicate things – to add loads of colour, pattern and words onto your packaging. However, sometimes simplicity is key, to give your customer time to be able to take everything that you want to communicate on board. Don’t be afraid to leave blank spaces or even whole sides. This works well for premium brands that often create very simple packs. Sometimes less is more!
If you have a story to tell, share it on the packaging. Maybe share your brand history, customer testimonials or even a funny story about the design of the product. Everyone loves to be taken on a journey so do this via your packaging. This will also surprise them as so often the communications we share are either selling something or functional. This will add a little more joy and make the experience more memorable.
Like storytelling, people love to reflect; being nostalgic will help them feel more love towards your brand. We did this for Delta Airlines loyalty card packaging, when it came to celebrating 40 years of the iconic DC-9 plane, they wanted to create a limited edition loyalty pack made from the body of a retired Delta jet.
While simplicity works for many, for others using the space to your advantage is key. Think about using all sides, including inside the packaging to communicate your messaging. Want some ideas on what to communicate? Our blog, How to use your SIM card packaging to sell more products remotely is packed full of ideas.