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30 April 2021

 How Great Business Packaging Can Improve Your Sales

At BPAK, we want to make sure that your customers are amazed by your product (and of course packaging) so that they keep coming back to your brand.  After all, it all comes down to sales and you need to keep driving those year on year. Although great business packaging is going to cost more than basic, no-frills packaging, we have no doubt that it is actually an investment. Great business packaging boosts sales and pays for itself time and time again. We’d like to take a little time to show you how.

 

Attention-grabbing

When your customer walks into any store they are confronted by hundreds of choices. There are shelves after shelves all filled with what is, to all intents and purposes, the same products. That being the case why do some brands outsell others so dramatically? We’d like to suggest that it is all down to the packaging. When a consumer is browsing you have just 7 seconds to grab their attention. Miss it and they move on. The quality of your packaging is what draws consumers to your product and wins their attention in an instant.

 

A reflection of quality

Your business packaging doesn’t just act as an attention grabber. Once you have their attention, you need your packaging to give your potential customer a message. Bland, boring, generic packaging suggests that is just what your product is. The best business packaging speaks about your brand and is a reflection of its quality. Whether it is a SIM card, a bank card, or a gift card, your business packaging gives an impression of the service that you are likely to deliver. Your packaging needs to speak quality, excitement, and reliability.

 

Developing recognition

The best business packaging is instantly recognisable. If your business is looking to build a loyal customer base, one that returns to you and recommends you to others, then your packaging is a vital element of this. You don’t want consumers spending valuable time scouring a display looking for your product. Having been wowed before, they should be able to recognise your brand in an instant and go straight back to it. Poorly designed business packaging is too easily forgotten and with it so is your brand.

 

Build your brand with BPAK

At BPAK, we are the experts when it comes to creating great business packaging. Our portfolio shows the brands that we have worked with and shows exactly what we have achieved for them. We are in a world where competition is forever on the rise. Great business packaging is not an expense for your business, it is a sound investment and one where you’ll see an impressive ROI. Get in touch with us today and let us show you how we can help to build your brand.