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Case Study

Delta Air Lines limited edition loyalty pack

Loyalty Card Packaging
Packaging

Delta Air Lines is synonymous with top performance, from on-time statistics to minimal cancellations.

So, when it came to celebrating 40 years of the iconic DC-9 plane, they wanted to create a limited edition loyalty pack made from the body of a retired Delta jet.

To house 2500 uniquely numbered loyalty cards, Delta wanted the packaging to showcase this piece of history in a way that would elevate the gift experience for aviation enthusiasts.

This was a design that was meant to be kept and treasured so no ordinary packaging would do.

We were given carte blanche to design the perfect partner for this most unusual card, with the only specification that the card was to be seen through the packaging.

The design process took three months to perfect and the final product was a storybook of the jet’s history showcasing the iconic plane once the pack was opened, with the loyalty card as the centrepiece.

The pack design and aluminium card is now a collectables item that marks Delta Air Lines history of one of their now retired DC-9 jet.

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