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8 April 2021

Accessible Packaging For Customers With Visual Impairments

Packaging
Packaging Checklist

Whether you are designing packaging for bank cards or SIM cards, you want to make sure that your message is accessible to everyone. This can be tricky at times, often the packaging is small and you have a lot to say. In the UK it is reported that 1 in 30 people are blind or have impaired vision and 15% of the population are dyslexic, so it is wise to consider making all your packaging as accessible as possible. Follow these guidelines as a starting point.

 

How To Make Your Packaging More Accessible For Customers With Visual Impairments

Choosing the right font

You will have brand fonts that you want to use, especially for logos and tag lines. If you want the rest to be truly accessible to someone, consider fonts that are easy to read for the body text. This will mean that you don’t alienate anyone and get your message across the first time. Some fonts are difficult to read, especially handwritten ones, which is an issue for dyslexic customers who struggle to identify different letter shapes. To make it easier for everyone choose Arial, Calibri, Century Gothic, Helvetica, Tahoma or Verdana. (These are “sans serif”  which means that they don’t have a “decorative line”;  they are plain and don’t distract.)

 

Choosing the right color

Once you have chosen a font that is easy to read, you need to decide on the color. Again this is usually dictated by your brand colours but be careful as you want the information you have printed to be clear. You need to aim for the highest contrast possible between the background and the font colour. The ideal is to use light text on dark backgrounds or dark text on light backgrounds.

 

Choosing the right spacing

Once you have chosen your font and colors, look to see what the spacing is like between each character. The closer together they are, the harder it is to read. This includes the space between lines of text – it is recommended to have a 1.5 line spacing.

 

Choosing the right size

Make sure you look closely at the size of your font to make sure it is easy to read. Often you will want to get a lot of words into a small space, but less is more. Not only is it better to be succinct, but it will also be easier for everyone to read. The size you choose depends on the size of the card so we cannot say what will be best for you – but of course, we can support you with this at the design stage.

 

Choosing the right paper/card

Paper or card without gloss is easier to read as there is no glare. A flat finish will work better.

We of course are on hand throughout the whole process to guide you to get this right the first time, ensuring your packaging is accessible.