19 May 2021
We know that SIM cards are big business. According to research carried out in 2020, there are 4.5 billion of these sold every year. In the UK alone, 80% of adults own a mobile phone and alongside this, are the millions of teenagers and children that own devices. So, if you’re looking at selling SIM cards, you need to stand out from the crowd with your SIM card packaging.
Whether you are new to the market or launching a new offering through an existing brand, your SIM card packaging can make all of the difference. Here at BPAK, we’re all about helping brands grow so we’d like to take some time to show you how you can get a head start on the competition. Here are 3 things to consider.
Point of sale (P.O.S) is still a powerful marketing tool and can generate interest in your product. When your P.O.S is designed so that it compliments your SIM card packaging, it is even more effective. P.O.S is all about attracting attention and often that attention will lead to customers acting impulsively and making a purchase. It benefits retailers by giving them an attractive display and customers by increasing their awareness.
P.O.S can also be used to communicate your marketing message. It is a chance to highlight the key benefits of your SIM card and to show just how unique it is. In a world where there is a belief that all marketing takes place via social media, it is easy to overlook how effective P.O.S is.
At BPAK we’re here to wow your customers with your SIM card packaging. Your packaging communicates what your brand is all about and reflects on your reliability and quality. With a new offering, perhaps you need to be exploring colour options. Do you want to be recreating your previous offering or generating a completely new look that is going to grab people’s attention?
No brand wants to melt into the background and it is your SIM card packaging that will stop this from happening. Be bold with your colours, be different by adding a sliding mechanism, and tap into the sustainable market by reducing plastic.
Your SIM card packaging should already have your key benefits and information displayed, but what if you want to tell your potential customers a little more? Well, that’s where QR codes can come in. Whether they are incorporated into your P.O.S or even your packaging, they can allow access to even more information about your brand.
We have already seen how many people in the UK already own a mobile, so why not get them to use this to explore your brand? Scanning a QR code could take your potential customers to your company website or socials that gives them more information.
The SIM card market is only going to grow. If you want to stand out from the competition, why not get in touch and see how we can help define your brand.