11 May 2021
You’re not looking for one-off customers. But creating and maintaining that loyalty is not simple by any means. Especially as consumers are bombarded daily with eye-catching marketing. What you need is something that stands out.
It is a well-known fact that the cost of attracting a new customer far exceeds that of retaining one. In fact, it costs 5 times as much so why would you not do all that you possibly can to generate customer loyalty? Here at BPAK we’re here to help you do just that and to help here are 4 key things to consider when designing your packaging.
The first time that one of your customers lays hands on your product you need to make an impact. That means that the next time they see one of your offerings, even from a distance, in an instant they know that it is yours. When you’re identifiable you’re also worth talking about and your customers will do just this. Customer loyalty comes from a base who loves your brand and spreads the message.
We take every possible step to make sure that your packaging creates a buzz and leads to customer loyalty, but it is down to you to make sure that what is inside counts. Being wowed by the perfect packaging isn’t enough on its own. The SIM card, bank or gift card inside matters too. We’re sure that if you’re here looking for great packaging and ways to increase customer loyalty then you’ve already cracked the product side of things.
Generation Z is set to become the single biggest consumer group and right now its spending power is phenomenal. It is not just their spending habits that need to be considered. They are heavily influential in terms of how other generations spend. Customer loyalty from Gen Z can, in part, be gained by showing that the environment matters to your business. Our unique solutions can show that by doing away with the need for additional plastics.
When seeking customer loyalty, the price point you set speaks volumes about your product. Too low, and you’re cheap. Too high, and you become inaccessible. Your packaging carries huge weighting, its presentation has to be just right to reflect the image that your product is aiming to portray. The great thing about what we offer at BPAK is that it is cost-efficient because we manage the process end to end for you.
As well as building customer loyalty, great packaging can help you attract new customers and increase your sales across the board.