In a market that is limited in terms of design capabilities and saturated with competitors, it can be difficult to make your bank card stand out from the crowd. But it’s not impossible. Here’s how we can help take your bank card packaging to the next level and make signing up to your fintech company a positive and memorable experience for your customers.
The first time that your customers will interact with your company physically is probably when they get their bank card through. This means that you’ve got to manage to welcome them, introduce yourself and make them trust you all in one go. How do you do this? With a range of bespoke designed bank card packaging PAKs which can hold your bank card, a booklet, and input a security tag. However each brand has it’s own way of doing things and we’ll be the last people to try and pigeon-hole you. Here are the main things to consider when designing your bank card packaging:
- Lots of fintech companies like VISA have introduced personalization into their cards. There is a huge focus on the individual and making the card appeal to them personally, whether this aligns with the branding of the company they are the customer of or not. Take the way Barclays decided to go about introducing their personalized bank cards, free to do, use any picture you want and deliver.
- There isn’t a whole lot of choice when it comes to placement on a bank card. Thanks to contactless some brands are turning their cards portrait – such as Starling Bank – rather than the traditional landscape design. But this isn’t going to remain a novelty for consumers for very long and as with everything, companies have to find new ways of retaining customers as well as encouraging new ones.
- Sustainability isn’t a new concern for companies but it is an important one that will inform the design your fintech company chooses. Whether it’s recycled packaging or sustainably sourced wood. The amount of plastic used to make bank card packaging every year is the equivalent to the weight of 80 Boeing 747’s, and of the 3.5 million cards made every year the carbon footprint they create is the equivalent of 300,000 passengers flying from New York to Sydney.
- There is a lot of functionality required in a bank card which could restrict the design capabilities and wishes of your brand. But there’s always a way to make the restrictions work for you. Take what you have to put onto your card and find a way to stand out. It’s exactly like boxing a product – there are things you have to include and things you don’t – but every aspect is malleable to your brand.
- How accessible is your bank card? Inclusion and diversity are big issues that are being tackled in the fintech sector but not always in the design of the bank cards that are produced. People who have difficulty with their vision struggle to see the small numbers and letters on cards, people might get disorientated with which way to put their card into a card reader or ATM, using materials that are difficult to hold. There are a whole range of ways to make your bank card as inclusive as possible
What are the top sustainable bank cards on the market at the moment?
Polylactic Acid cards can be burned without producing toxic fumes, they are degradable and recyclable.
Thales partnered with ‘Parley for the Oceans’ to use ocean plastic to create their bank card.
For every purchase you make with this card – a tree is planted.
Do you want help with your next bank card project? Come to BPAK for expert advise as our professionals become your behind-the-scenes partner.