25 September 2023

New Rules: What is Product Packaging

Box Card Packaging

Maybe you’re setting up your first business, maybe you’re in a new job and need to do some research. Whatever the reason, you need to know what product packaging is; don’t worry we’re here to help. 


What Is Product Packaging?

Product packaging is exactly what it sounds like, packaging designed and created specifically for products to be shipped, stored and sold securely. There are terms such as primary and secondary packaging; primary packaging is (as an example) the bottle which the perfume comes in, secondary packaging is the box which the bottle is sold in.


Where Do I Go For Product Packaging?

So – unashamedly promoting ourselves – you can come to a packaging agency like BPAK that handles the entire logistics of the process behind the scenes giving you end-to-end support. Or you can use manufacturing companies like Vistaprint etc who give you a limited amount of control over aspects of the design, bespoke additions etc. Packaging agencies are usually more expensive and require a larger order quantity than companies like Vistaprint, however with agencies you get the opportunity to truly make the packaging reflect your brand and be unique to your company, rather than designs or proportions that don’t really work for your brand or product.


What Do I Need To Know About Current Trends?

If you’re new to the game, and haven’t been following forecasts or industry trends for the last few years, let us catch you up… recently smart and connected packaging has been on the rise. We are seeing more and more brands use minimalism that came about during the COVID pandemic when maximalism was run out of town and transfer all of the information they want through QR codes and connected apps. In terms of other current trends, you really can’t overlook sustainability.


How Important Is Sustainability In Packaging?

Sustainability in packaging is a relatively new (as in within the last 3 years) trend. In terms of how important it is to be sustainable, that depends entirely on your brand’s ethics, your ‘raison d’etre’ and general consumer demographic. There is no point putting lots of effort and money into being something which your customers don’t align themselves with. Remember, on average, around 70% of shoppers say sustainability is important but only around 30% think about the planet when buying.


What Do You Need To Include In Your Packaging?

Well, if you want to know how to create an amazing unboxing experience for your customers, the best place to start is with the article on the BPAK website It’s The Little Things: Unboxing where we’ve outlined the key ingredients to making your packaging a ‘wow’ factor for your customers. However, if you don’t want to read yet another article on packaging, we’d always suggest that you include the product, (very important) something unexpected, and a presentation that aligns with the values of your brand. And of course, make it all branded. 


Is There Any Area I Should Keep An Eye On

Everything that you want to include in your packaging will be sector-specific to whatever your business is trying to sell. However it is important to know that some areas which are up-and-coming in the packaging industry will impact all markets. For example the use of tags to convey information with connected packaging – using QR codes or NFC tags your packaging can go from a simple shipping solution to a completely immersive brand experience for your customers.


So, if you’re looking for help with your brand’s first piece of product packaging, get in touch with the BPAK team today. Our team of experts are on-hand to help with any queries you may have. Don’t forget to request your free samples today via the Contact page.