15 May 2023
“It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but AI does not have to confine itself to methods that are biologically observable.”
Artificial Intelligence is not just something that featured in Back To The Future. It’s not something that will be popular in a hundred years for some sort of robot invasion…it’s here and it’s being used. So in this article we’re going to break down how artificial intelligence can not only help your packaging to keep your product fresher for longer – it’s also going to revolutionize packaging design.
In the article Pixelated: Packaging In The Metaverse we went into how packaging is going to be impacted by the Metaverse. In the article Connected: The Internet Of Packaging we discussed how the Internet of Things will impact the packaging industry. And in this article we’re going to be looking at how AI will influence design in the whole sector.
Artificial Intelligence is not just about avatars, it’s also about streamlining processes that take humans a lot longer and coming up with ideas that humans might not have considered. Such as in design. New software will not only give companies a lot more choice – it will also lower the cost of high quality, accurate design at the generative level. AI is about efficiency and automating processes. It’s also the foundation for the future of design.
In design you can view variations of a product before you actually invest the money into building it, AI allows you to work through so many options which old-school processes simply did not have the capacity or capability to provide. You can experiment with materials, colors, engineering and product compatibility. All without creating a physical run. Not only will this cut down transportation costs, it’s also going to be more sustainable.
Recently ChatGPT3 (Generative Pretrained Transformer 3 (GPT-3) architecture) has become the favorite way for people in all sectors to say the right thing – this also means that text on packaging can be generated by AI to meet the expectations and wants of a brand’s audience. Created by OpenAI, they describe ChatGPT as: ‘a model called ChatGPT which interacts in a conversational way. The dialogue format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.’
It’s been programmed to learn from its mistakes and has a natural language response, formulated by being coded with billions of words from the dictionary – so it not only understands language, it can also form coherent replies to complex linguistic devices and technical questions. For design this means that not only can you refine the text used on packaging, you can make it perfect for your customers so they’ll connect to it and make that conversion. However, no matter how refined AI software might be now compared to where it stood even last year, humans are still essential to the whole design process. Not only is AI still making mistakes that humans wouldn’t, it’s also lacking that essential aspect of design: emotion.
Robots might be taking over elements of design, but the human touch is still very necessary to creating a piece that connects to humans. For more information on how BPAK can help with the design of your packaging, contact the BPAK team via the contact page.
