4 August 2023
Have you ever thought about the amount of particles that are released into the atmosphere each time you turn on the engine of your car? Have you ever thought about the fact that those particles are miniscule vapor particles and – when they cool – they become something more tangible?
Well one company has, Air-Ink is a groundbreaking new invention that uses the fumes from a car’s exhaust pipe to make ink from the gas. ‘Turning air pollution into ink solution’ is their slogan and it’s got the brand down to a tee. This brand is all about using the harmful particles that are a byproduct of our vehicle usage, to create something beautiful. The brand partners with artists and brand projects around the world – bringing murals and advertising billboards to some of the most polluted cities in the world. All with a carbon neutral solution that not only makes a statement but also creates something beautiful out of pollution.
Air-Ink is an ink solution that could answer your next card packaging query. Are you an eco-conscious brand aware of the toxic effects that petroleum-based inks have on the environment? Well, that’s where sustainable ink solutions like Air-Ink come in. Although this is the first of its kind on the market, there are many ways in which you can work with this brand. They have partnered with Mastercard to create the first completely sustainable credit card, and have worked with Heineken to create ethical art installments across cities like London and Hong Kong.
When it comes to sustainable ink solutions, there are lots of options out there – you can find out everything you need to know about algae inks in this article from the BPAK blog Changing Tides: Algae Ink. For more information on water-based inks check out Vegan Packaging: It’s More Than A Fashion also on the BPAK blog.
As sustainable ink solutions make their way onto the general market, brands are going to find themselves under more and more pressure to switch to a solution that doesn’t harm the environment when it biodegrades. Air-Ink is just one example of a movement that is starting to take over the industry; don’t leave it too late to find an ethical ink solution that works for your company.
If you’re interested in ethical ink options for your packaging, get in touch with the BPAK team. We’d be happy to talk to you about your packaging project and find a bespoke solution that works for you.
